Work

Handbook of Consumer Motivations: The Psychology of the World of Objects.

Year: 1964

Type: book

Authors: Ernest Dichter, Robert Glaisek

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W22460460

FWCI:

Cites:

Cited by: 97

Related to: 10