Work

Effects of Physical Similarity Between the Models in Fashion Advertisements and Viewers on Purchase Intention

Year: 2013

Type: article

Authors: Younbo Jung, Xin Yi Chan, Cassandra Lew, Derrick Lim, Hyun Ou Lee

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2247301628

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Related to: 10