Social and visual style in virtual pedagogical agents
Year: 2005
Type: article
Abstract: The paper addresses aspects of virtual pedagogical agents’ visual style (realism – iconization) in relation to their social style (task oriented – relation oriented). Two studies are presented that investigate which visual and social styles users prefer and how they articulate their preferences. The first study involved 42 university students; the second study involved 90 elementary school children. Special emphasis was put upon two hypotheses, grounded in cognitive theory: (i) iconized visualization may be better suited for representing a relation oriented, subjective agent – and therefore preferred by users who prefer a relation oriented agent; (ii) realistic visualization may be better suited for representing a task oriented, objective agent – and therefore preferred by users who prefer a task oriented agent.
Authors: Agneta Gulz, Magnus Haake
Language: English
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
SDG: Quality education
Open Access status: green
OpenAlex ID: W2248124684
