Work

The Role of the Accent in Radio Advertisements to Ethnic Audiences

Year: 2014

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-54-4-407-419

Authors: Aarti S. Ivanič, Kenneth Bates, T. Somasundaram

Institution: University of San Diego

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2248521941

FWCI: 3.199

Cites: 21

Cited by: 19

Related to: 10