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Scale development and validation for DART model of value co-creation process on innovation strategy

Year: 2016

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-02-2014-0033

Authors: Seyedeh Khadijeh Taghizadeh, Krishnaswamy Jayaraman, Ishak Ismail, Syed Abidur Rahman

Institution: Universiti Sains Malaysia

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2249050239

FWCI: 16.65

Cites: 54

Cited by: 103

Related to: 10