Work

Unternehmen als Sponsoren, Förderer, Spender und Stifter

Year: 1993

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-85836-8_25

Author: Rupert Graf Strachwitz

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W224907931

FWCI:

Cites: 5

Cited by: 7

Related to: 10