Work

Professionalisierung des Preismanagements auf Business-to-Business-Märkten: Die Rolle der Marktorientierung und der Unternehmenskultur

Year: 2010

Type: article

Source: Schmalenbach Journal of Business Research

DOI: 10.1007/bf03372835

Authors: Dirk Totzek, Sascha Alavi

Institutions: University of Mannheim, Ruhr University Bochum

Language: German

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2249110343

FWCI: 1.481

Cites: 74

Cited by: 6

Related to: 10