Work

At the Frontline of Shopper Marketing: A Multi- Method Study of In-Store Shopper Marketing Execution

Year: 2012

Type: article

Author: Marcellis M. Zondag

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2249266439

FWCI:

Cites: 342

Cited by: 2

Related to: 10