Work

The Effectiveness of Sponsored Events in Promoting a Country's Image

Year: 1991

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1991.11104454

Authors: Israel D. Nebenzahl, Eugene D. Jaffe

Institutions: Bar-Ilan University, Baruch College, City University of New York

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2249269382

FWCI: 2.593

Cites: 12

Cited by: 53

Related to: 10