Work

A PLS Model to Study Brand Preference: An Application to the Mobile Phone Market

Year: 2009

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-540-32827-8_21

Authors: Paulo Alexandre O. Duarte, Mário Lino B. Raposo

Institution: University of Beira Interior

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W22494452

FWCI: 24.28

Cites: 251

Cited by: 346

Related to: 10