Work

The influence of cultural values on brand loyalty

Year: 2005

Type: article

Study design: Observational Study

Authors: Desmond Lam, Alvin Y. C. Lee

Institution: The University of Western Australia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2249814302

FWCI:

Cites: 34

Cited by: 10

Related to: 10