Work

“It’s not just a winter parka”: The meaning of branded outdoor jackets among Korean adolescents

Year: 2016

Type: article

Source: Journal of Global Fashion Marketing

DOI: 10.1080/20932685.2015.1105110

Authors: Mi Jin Kim, Mi Young Lee

Institution: Inha University

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2251748307

FWCI: 0.519

Cites: 28

Cited by: 7

Related to: 10