Work

Importance of CEM in CRM-CL framework

Year: 2016

Type: article

Source: Journal of Modelling in Management

DOI: 10.1108/jm2-05-2014-0038

Authors: Jagwinder Singh, Shivani Saini

Institution: Dr. B. R. Ambedkar National Institute of Technology Jalandhar

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2252808182

FWCI: 2.076

Cites: 117

Cited by: 14

Related to: 10