Work

The Narrated Brand: An Exploration into how Employee Narratives Construct the Brand of a Large Service Organisation

Year: 2010

Type: dissertation

Source: ResearchSpace (University of Auckland)

Author: Smith, Sandra

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2252889360

Cites: 179

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Related to: 10