Work

The Psychological Mechanism of Brand Co-creation Engagement

Year: 2016

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1016/j.intmar.2015.10.001

Authors: Sara H. Hsieh, Aihwa Chang

Institutions: Tunghai University, National Chengchi University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2253069259

FWCI: 27.29

Cites: 96

Cited by: 299

Related to: 10