Work

Effect of Overlapping Price Ranges on Price Perception: Revisiting the Range Theory of Price Perception

Year: 2016

Type: preprint

Source: RePEc: Research Papers in Economics

Authors: Saravana Jaikumar, Arvind Sahay

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2254812022

Cites: 87

Cited by:

Related to: 10