Work

Location-based advertising on mobile devices

Year: 2016

Type: article

Study design: Systematic Review

Source: Management Review Quarterly

DOI: 10.1007/s11301-015-0118-z

Authors: Christine Bauer, Christine Strauss

Institutions: University of Cologne, University of Vienna

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2256145955

FWCI: 6.938

Cites: 103

Cited by: 126

Related to: 10