Work

An Empirical Investigation on the Impact of Marketing Communication Expenditure on Firms’ Profitability: Evidence from India

Year: 2015

Type: article

Source: Global Business Review

DOI: 10.1177/0972150915581105

Authors: Neelotpaul Banerjee, Somroop Siddhanta

Institution: National Institute of Technology Durgapur

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2256562826

FWCI: 3.314

Cites: 33

Cited by: 11

Related to: 10