Internet effects on retail markets
Year: 2016
Type: book-chapter
Abstract: Researchers from multiple disciplines, including economics, marketing, information systems, operations research, and computer science, have contributed to the academic literature on how the Internet has affected retail markets. In this chapter we build bridges across these various disciplines to provide a common understanding of how the Internet has affected retail markets and to identify important areas for future research.
Source: Edward Elgar Publishing eBooks
Authors: Michael D. Smith, Alejandro Zentner
Institutions: Carnegie Mellon University, The University of Texas at Dallas
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2256609229