Work

Price-quality heuristic correlation with rates of product consumption

Year: 2016

Type: article

Source: British Food Journal

DOI: 10.1108/bfj-03-2015-0101

Authors: David Priilaid, Daniel Hall

Institutions: University of Cape Town, KTH Royal Institute of Technology

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2256758132

FWCI: 0.692

Cites: 48

Cited by: 11

Related to: 10