Work

The association between advertising and sales volume : a case study of Nigerian Bottling Company Plc

Year: 2011

Type: article

Source: Journal of Emerging Trends in Economics and Management Science

Authors: Paul Ayobami Akanbi, Tolulope Charles Adeyeye

Institution: Ajayi Crowther University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2256964788

FWCI: 4.872

Cites:

Cited by: 18

Related to: 10