Work

Crossmedia-Werbung und ihre Wirkung

Year: 2015

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-531-18916-1_14

Author: Wolfgang Schweiger

Institution: University of Hohenheim

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2257565899

FWCI: 1.745

Cites: 53

Cited by: 8

Related to: 10