Work

Brand image, customer satisfaction and loyalty intention: A study in the context of cosmetic product among the people of central India

Year: 2012

Type: article

Study design: Observational Study

Source: EXCEL International Journal of Multidisciplinary Management Studies

Authors: Satendra Thakur, Anupam Singh

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2257665698

FWCI: 5.705

Cites:

Cited by: 30

Related to: 10