Work

Teenagers' brand relationships in daily life : a qualitative study of brand meanings and their motivational ground among teenagers in Helsinki and London metropolitan areas

Year: 2014

Type: article

Source: Doria (University of Helsinki)

Author: Samil A. Aledin

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2258778872

FWCI: 2.374

Cites: 167

Cited by: 8

Related to: 10