Work

Consumer response to cause-related business strategies: Sponsorship, transaction-based, event, and experiential

Year: 2013

Type: dissertation

Source: University of Minnesota Digital Conservancy (University of Minnesota)

Author: Ji Young Lee

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2259954125

Cites: 90

Cited by: 3

Related to: 10