Work

Market response models: Econometric and time series analysis

Year: 1991

Type: book-review

Source: International Journal of Research in Marketing

DOI: 10.1016/0167-8116(91)90024-2

Author: Philip M. Parker

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W225995850

Cites:

Cited by: 356

Related to: 10