Work

The Effect of Brand Attitude and Brand Image on Brand Equity

Year: 2001

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.2001.11501897

Authors: James B. Faircloth, Louis M. Capella, Bruce L. Alford

Institutions: University of Wyoming, Mississippi State University, Louisiana Tech University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2259978233

FWCI: 13.88

Cites: 54

Cited by: 667

Related to: 10