Work

Rethinking the Place Product from the Perspective of the Service-Dominant Logic of Marketing

Year: 2014

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-319-12424-7_3

Authors: Gary Warnaby, Dominic Medway

Institution: University of Manchester

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2260107714

FWCI: 6.992

Cites: 70

Cited by: 20

Related to: 10