Work

Marketing Flexibility Interaction Matrix and Consumer Clusters Preference Criteria in Telecommunication Sector

Year: 2015

Type: article

Source: Global Journal of Flexible Systems Management

DOI: 10.1007/s40171-015-0101-5

Authors: Arbuda Sharma, Murali Krishna Medudula, Sanjay Patro

Institutions: Xavier School of Management, Indian Institute of Technology Delhi

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2260414215

FWCI: 2.486

Cites: 94

Cited by: 10

Related to: 10