Work

Added Value: A Qualitative Assessment of SME Marketing

Year: 1999

Type: article

Authors: Audrey Gilmore, David Carson, Aodheen O’Donnell, Darryl Cummins

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2260797489

FWCI: 1.385

Cites:

Cited by: 74

Related to: 10