Work

A Framework for Classifying Concepts of and Research on the Personal Selling Process

Year: 1984

Type: article

Abstract: A parsimonious conceptual framework is presented to facilitate organization and comparison of the various approaches to personal selling. Implications for managers and researchers, as well as suggestions for future directions in personal selling research, are discussed.

Source: Journal of Personal Selling and Sales Management

DOI: 10.1080/08853134.1984.10754376

Authors: Robert A. Reeves, Hiram C. Barksdale

Institution: University of Georgia

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W2260868327

FWCI:

Cites: 27

Cited by: 13

Related to: 10