Work

The Implications of Low-involvement Theory for Advertising Effectiveness

Year: 1987

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1987.11107020

Author: Greg Harris

Institution: London Business School

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2261026397

FWCI: 1.804

Cites: 31

Cited by: 21

Related to: 10