Work

Instrument for brand positioning and sports celebrity endorsement in measuring purchase intention of consumers

Year: 2014

Type: article

Source: International journal of education and management studies

Authors: Abdullah Malik, Bushan D. Sudhakar

Institution: Pondicherry University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2261325318

FWCI:

Cites:

Cited by: 4

Related to: 10