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台灣、德國品牌個性、廣告訴求與消費者價值信念之跨文化比較

Year: 2007

Type: article

Study design: Observational Study

Source: NCCU LIBRARY

Author: 鍾韶庭

Language: Chinese

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2261642210

FWCI:

Cites: 34

Cited by:

Related to: 10