Work

The Product Well Placed

Year: 2010

Type: article

Study design: Observational Study

Source: Journal of Advertising Research

DOI: 10.2501/s0021849910091622

Authors: Etienne Bressoud, Jean-Marc Lehu, Cristel Antonia Russell

Institutions: Université Paris 8, Université Paris 1 Panthéon-Sorbonne, University of Auckland

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2262056497

FWCI: 12.35

Cites: 49

Cited by: 79

Related to: 10