Work

Television Ad-Skipping, Consumption Complementarities and the Consumer Demand for Advertising

Year: 2015

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.2623227

Authors: Anna Tuchman, Harikesh Nair, Pedro Gardete

Institutions: Northwestern University, Stanford University, NOVA School of Business and Economics

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2262393323

Cites: 54

Cited by: 17

Related to: 10