Work

Approach the Reference Product or Against It? The Moderating Roles of Product Familiarity and Product Knowledge

Year: 2012

Type: article

Authors: Chien-Huang Lin, Su‐Hui Kuo

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2262512852

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Related to: 10