Work

Exploring the Persuasive Effects of a Commercial For a Pharmaceutical Product: the Elderly Vs. Young Adults

Year: 1998

Type: article

Source: OpenGrey (Institut de l'Information Scientifique et Technique)

Authors: Jean Perrien, J.C. Roy, Denis Guiot, Étienne Bastin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W2264075779

FWCI:

Cites: 9

Cited by: 10

Related to: 10