Work

Advertising Agency Compensation

Year: 2009

Type: preprint

Abstract: This note briefly examines the history of advertising agency compensation and the types of compensation arrangements currently in use.

Source: SSRN Electronic Journal

Authors: Ervin Shames, John Ferries

Institution: University of Virginia

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2264242931

Cites:

Cited by: 6

Related to: 10