Work

From CM to CRM to CN2: A Research Agenda for the Marketing Communications Transition

Year: 2012

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-8349-4291-3_32

Authors: Don Schultz, Edward C. Malthouse, Doreen Pick

Institutions: Northwestern University, Freie Universität Berlin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2265457613

FWCI: 10.4

Cites: 32

Cited by: 35

Related to: 10