Examining the effects of brand love and brand image on customer engagement: An empirical study of fashion apparel brands
Year: 2016
Type: article
Study design: Observational Study
Authors: Jamid Ul Islam, Zillur Rahman
Institution: Indian Institute of Technology Roorkee
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2265457957