Work

Identitätsbasierte Betrachtung von B-to-B-Marken

Year: 2010

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-8742-6_6

Authors: Christoph Burmann, Julia Launspach

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W22663690

FWCI:

Cites: 24

Cited by: 6

Related to: 10