Work

A multi-criteria approach to study the significance of branding as amarketing strategy in clothing Merchandise

Year: 2015

Type: article

Source: Zenith international journal of business economics and management research

Authors: Vandana Bagla, Sanjay Dhingra

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2266437926

FWCI:

Cites: 6

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Related to: 10