Work

The line extension dilemma: Greater difference or similarity to existing products?

Year: 2015

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2015.22

Authors: Dean C H Wilkie, Lester W Johnson, Lesley White

Institution: UNSW Sydney

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2267137256

FWCI: 4.143

Cites: 48

Cited by: 11

Related to: 10