Work

Different Impacts of Advertising Appeals on Advertising Attitude for High and Low Involvement Products

Year: 2015

Type: article

Source: Global Business Review

DOI: 10.1177/0972150915569936

Author: Mahsa Akbari

Institutions: Islamic Azad University, Tehran, Islamic Azad University, Science and Research Branch, Islamic Azad University, Karaj

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2267282413

FWCI: 8.359

Cites: 52

Cited by: 131

Related to: 10