Work

The Limits of Reflected Glory: The Beneficial and Harmful Effects of Product Name Similarity in the U.S. Network TV Program Industry, 1944–2003

Year: 2016

Type: article

Source: Organization Science

DOI: 10.1287/orsc.2015.1036

Authors: Olga M. Khessina, Samira Reis

Institutions: Cornell University, New York State School of Industrial and Labor Relations, Universidade Federal do Rio de Janeiro

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2267753238

FWCI: 6.244

Cites: 84

Cited by: 25

Related to: 10