Work

Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism

Year: 2016

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-016-9400-7

Authors: Peter M. Fischer, Katharina P. Zeugner-Roth

Institutions: University of St.Gallen, Centre National de la Recherche Scientifique, Université Catholique de Lille

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2268367139

FWCI: 16.65

Cites: 69

Cited by: 96

Related to: 10