Work

Exploring the integration of social media within integrated marketing communication frameworks

Year: 2016

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-09-2014-0169

Authors: Michael John Valos, Fatemeh Haji Habibi, Riza Casidy, Carl Barrie Driesener, Vanya Louise Maplestone

Institutions: Deakin University, University of South Australia

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2268427489

FWCI: 46.7

Cites: 68

Cited by: 136

Related to: 10