Work

Exploring Dramaturgy in Consumer Research

Year: 2012

Type: article

Author: Heather M. Schulz

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W226875049

FWCI: 1.426

Cites: 39

Cited by: 13

Related to: 10