Work

Persuasión a través del marketing sensorial y experiencial

Year: 2015

Type: article

Source: Redalyc (Universidad Autónoma del Estado de México)

Author: Mencía de Garcillán López-Rúa

Institution: Universidad Complutense de Madrid

Language: Spanish

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2268771501

FWCI: 0.829

Cites: 3

Cited by: 21

Related to: 10